Request Your Free Audit

Nutriboost

Nutriboost captures online users to redeem offline samples that fuels marketing database.

Case Study

To launch a new product, Nutriboost aimed to combine online lead generation with offline sample redemption while gaining real-time visibility into the customer journey.

Nutriboost Challenges

The Challenges

  1. Objective is to drive product trials by encouraging users to redeem samples at retail outlets via digital sign-ups.
  2. The client could not track the complete user journey in real time, making performance optimisation difficult.
  3. Without integration across platforms, the client had no single view of lead generation, redemption activity, or customer insights.
  4. Customer data collected through the campaign wasn’t being fully utilised for future retargeting, audience expansion, or geographic analysis.

The Goal

To track the entire user journey from online registration to offline redemption - and turn every interaction into usable data.

The Outcomes

WD-40 Outcome 1

Strong digital-to-physical funnel execution led to 170% boost in sample uptake.

WD-40 Results

Our Solutions

  1. Built an integrated growth funnel
    FB Ads

    1. Reach the audiences digitally via Facebook ads campaign

    LMS

    2. Enroll them into LMS (with dedicated conversion page and a lead magnet)

    Engagement

    3. Engage them after enrollment (via email; drive footfall to local store)

    SMS

    4. Customer gets SMS reminder to redeem

    MyNews

    5. Customer shows the coupon code to MyNews store

    Bottle

    6. Redeems their free drink

  2. We built a system to integrate the online lead generation and offline redemption into a marketing dashboard for the client to monitor real time redemption data and consolidate customer data.
  3. The customer data is used for retargeting on digital platforms and to build new lookalike audiences. The redemption data is also used to map hot zones location to better understand the customers footprints.

Services Provided

WD-40 Service 1

Conversion Funnel

Designed and deployed a full-funnel strategy to guide users from first click to repeat engagement.

WD-40 Service 2

Performance Marketing

Executed targeted ad campaigns to drive quality traffic and achieve measurable business results

Explore What's Possible

Done with fragmented campaigns and ready for a smarter, more sophisticated approach? We invite you to experience how Superanium works.

Join our waitlist and receive a Complimentary Funnel and Ad Audit. You will walk away with clarify, insight and a roadmap built around your business.

Request Your Free Audit