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Leading Property Brand

This leading property brand redefined how they engage and convert prospects - shifting from manual follow-ups to a performance-driven funnel that closes deals.

Case Study

How strategic visuals, guided conversational flows, and a full-funnel marketing system changed the way this brand attracts, qualifies, and converts property buyers.

WD-40 Challenges

The Challenges

  1. The client had previously generated high volumes of leads via digital ads, but saw little to no return in actual sales
  2. There wasn’t clear visibility into where leads were dropping off in the funnel
  3. Lack of analytics and tracking made it difficult to optimise performance
  4. They relied on manual appointment setting and follow-ups that were inconsistent and inefficient.

The Goal

To drive digital leads toward booked appointments for show gallery visits and ultimately convert those visits into confirmed sales.

The Outcomes

WD-40 Outcome 1

Leads were guided through a clear, structured journey, resulting in 6x more appointments booked.

WD-40 Outcome 2

A refined funnel with high-converting conversations translated directly into 2x deal closures.

WD-40 Outcome 3

Every lead interaction was tracked and managed within WhatsApp automation platform from first click to final conversion.

Pavi-Solutions

Our Solutions

  1. We designed high-converting visuals and messaging tailored to property buyers, then activated Click-to-WhatsApp (CTWA) ads to spark immediate, high-intent conversations.
  2. We built custom flows using WhatsApp API to qualify leads, automate follow-ups, and streamline appointment bookings even outside business hours.
  3. Built a full-funnel structure to map the entire buyer journey. We also introduced analytics tracking to monitor lead progress, identify drop-off points, and optimise for conversions.

Services Provided

WD-40 Service 1

Conversion Funnel

Designed and deployed a full-funnel strategy to guide users from first click to repeat engagement.

WD-40 Service 2

Performance Marketing

Executed targeted ad campaigns to drive quality traffic and achieve measurable business results

WD-40 Service 3

WhatsApp Business API

Integrated CTWA and automation to accelerate lead engagement and shorten the sales cycle.

WD-40 Service 3

Creative & Videos

Produced high-converting visuals designed to capture attention and drive action at every stage.

Explore What's Possible

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