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WD-40

WD-40 invests in the long term to build a digital ecosystem that keeps customers coming back.

Case Study

How building marketing assets, proprietary LMS and a full funnel marketing approach changed the way WD-40 sell and engage with their existing and potential customers.

WD-40 Challenges

The Challenges

  1. The client wanted to generate awareness and sell their products to existing and new customers
  2. They wanted to make sure people are using their products correctly and apply it in the right ways
  3. Without a strategy in place, they created a lot of educational videos on Youtube but they had very little views, and were unable to track if their target audience was watching it
  4. They had no funnel to follow-up with the audiences who watched the videos or a way to continue engaging with them

The Goal

To drive course enrolment and community growth by building a digital ecosystem that captures leads, nurtures them through an LMS, and re-engages them online and in-store.

"Working with Superanium has been a significant transformation for our business. Their profound knowledge of digital marketing turned our challenges into full-funnel solutions. They are a highly professional team, dedicated to our success. Looking forward to continuing our partnership."

Zoe Tan, Marketing Lead at WD-40 APAC

The Outcomes

WD-40 Outcome 1

Consolidated their database & community engagement tool into 1 platform

WD-40 Outcome 2

100x enrolments (target was only 100 per month), but we achieve 1.5k enrolment & completed courses within 2 weeks

WD-40 Outcome 3

Cost per lead is 150x lower than target KPI

WD-40 Results

Our Solutions

  1. Redefining their asset delivery: Built a LMS (learning portal), consolidated all the videos and resources under one platform that enable community building and build a customer database.
  2. Crafting a strategy: Map a comprehensive funnel with the objective to build course enrolment and increase engagement
  3. Built an integrated growth funnel
    FB Ads

    1. Reach the audiences digitally via Facebook ads campaign

    LMS

    2. Enroll them into LMS (with dedicated conversion page and a lead magnet)

    Engagement

    3. Engage them after enrollment (via email; drive footfall to local store)

Services Provided

WD-40 Service 1

Conversion Funnel

Designed and deployed a full-funnel strategy to guide users from first click to repeat engagement.

WD-40 Service 2

Performance Marketing

Executed targeted ad campaigns to drive quality traffic and achieve measurable business results

WD-40 Service 3

Creative & Videos

Produced high-converting visuals designed to capture attention and drive action at every stage.

Explore What's Possible

Done with fragmented campaigns and ready for a smarter, more sophisticated approach? We invite you to experience how Superanium works.

Join our waitlist and receive a Complimentary Funnel and Ad Audit. You will walk away with clarify, insight and a roadmap built around your business.

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