Nutriboost
Nutriboost captures online users to redeem offline
samples that fuels marketing database
samples that fuels marketing database
Challenges / Problems
01/
Objective is to launch new product through 020 sampling (redemption)
Objective is to launch new product through 020 sampling (redemption)
02/
However the client lacked the ability to track the entire funnel from online to offline redemption in real time.
However the client lacked the ability to track the entire funnel from online to offline redemption in real time.
Solutions
01/
Funnel:
Facebook ads
landing page to collect leads
customer receives SMS with coupon code
customer gets SMS reminder to redeem
customer shows the coupon code to MyNews store
redeems their free drink
02/
We built a system to integrate the online lead generation and offline redemption into a marketing dashboard for the client to monitor real time redemption data and consolidate customer data.
03/
The customer data is used for retargeting on digital platforms and to build new lookalike audiences. The redemption data is also used to map hot zones location to better understand the customers footprints.
Outcomes
170%
of original redemption target