WD-40
WD-40 invests in the long term to build a digital ecosystem that keeps customers coming back
CASE STUDY
How building marketing assets, proprietary LMS and a full funnel marketing approach changed the way WD-40 sell and engage with their existing and potential customers
Challenges / Problems
The client wanted to generate awareness and sell their products to existing and new customers
They wanted to make sure people are using their products correctly and apply it in the right ways.
Without a strategy in place, they created a lot of educational videos on Youtube but they had very little views and were unable to track if their target audience was watching it.
They had no funnel to follow up with the audiences who watched the videos or a way to continue engaging with them.
Solutions
01/
Redefining their asset delivery : Built a LMS (learning portal), consolidated all the videos and resources they have under one platform to allow them to build a community and a customer database
02/
Crafting a strategy: Map a comprehensive funnel with the objective to build course enrollment and to increase engagement
03/
Building a funnel:
Consolidated
their database and community engagement tool into one platform
Outcomes
100X
number of enrollments
(target only 100 per month, but we achieve 1.5K enrollment and completed courses within 2 weeks)
Cost per lead is
150x
lower than target KPI
Working with Superanium has been a significant transformation for our business. Their profound knowledge of digital marketing turned our challenges into full-funnel solutions. They are a highly professional team, dedicated to our success. Looking forward to continuing our partnership.
- Zoe Tan, Marketing Lead at WD-40 APAC